GEO Score, the GEO plugin for WordPress by Digital Targets, has been available free of charge in the official WordPress.org plugin directory since October 2026. It checks every page of your website for how well ChatGPT, Gemini, Perplexity and Google AI Overviews can understand and cite it, and shows you exactly what to improve.
Key takeaways
- GEO Score is officially in the WordPress.org plugin directory and free of charge
- 27 checks in 6 areas give every page a score from 0 to 100
- The plugin adds missing structured data and creates the llms.txt automatically
- 15 languages, works with WPML and Polylang, all language versions in one run
- Runs on your server: no account, no API key, no external services
What is GEO Score?
GEO Score is a free WordPress plugin that rates every page with 27 checks for its visibility in AI search engines. Its official name in the directory is “Digital Targets GEO Score – AI Visibility Check”. For every check, the plugin shows a traffic light and a concrete suggestion, so you can start with the biggest lever.
GEO stands for Generative Engine Optimisation, the optimisation of content for answers from AI systems. Our guide How to become visible in ChatGPT & co. explains why this matters for businesses. All details about the plugin are on the page GEO Score – WordPress plugin.
Who is GEO Score for?
GEO Score suits everyone who runs a WordPress website and wants to appear as a source in AI answers. Websites with many content pages benefit most, because the plugin rates all pages at once and shows those with the biggest lever first.
- Businesses and freelancers: structure service pages, guides and blog posts so that AI systems understand and cite them
- Online shops with WooCommerce: check categories, guides and FAQs for clear answers and structured data
- Agencies and web designers: rate client websites before and after a relaunch, even on a blocked staging copy
- Editorial teams and bloggers: check every new post in the editor with “Check now” before it goes live
How do you install GEO Score?
You install GEO Score in a few minutes directly from your WordPress dashboard, without a ZIP file or an account.
- In WordPress, search for “Digital Targets GEO Score” under Plugins → Add New.
- Click Install Now and Activate.
- Enter your company and author under GEO Score → Settings.
- Click “Check all pages” in the overview; the scan runs in the background.
- Open the weakest page in the editor and work on the biggest levers.
For new plugins, the directory search can take a few days. The button at the top of this post takes you straight to the plugin page on WordPress.org.
What does GEO Score check?
GEO Score checks every page in 6 weighted areas that add up to 100 points. Each area stands for a requirement AI systems need before they use a page as a source.
| Area | Points | Example checks |
|---|---|---|
| GEO answer format | 30 | Short answer at the top, questions as headings, answer first |
| Structured data | 20 | Organisation, schema matching the page type, FAQPage |
| Facts & sources | 15 | Concrete facts, sources for legal statements, update date |
| Authority | 15 | Author, consistent company names, legal notice, linked profiles |
| Structure & readability | 10 | One H1, clean headings, lists, short sentences |
| AI crawlability | 10 | AI crawlers allowed, llms.txt, hreflang, content in HTML |
From 90 points a page counts as AI-ready, below 70 as weak. Every check can be switched off, and you can ignore individual notices for a page if a check does not fit there.
How do you read the result?
Every page receives a score from 0 to 100 and a list of notices, sorted by their lever. The overview shows the website score, the average per area and a history chart. When you click on a page, GEO Score shows a traffic light for each of the 27 checks. It adds a short explanation of why the check matters for AI systems, plus a good and a bad example. You therefore know exactly which sentence, heading or detail is missing. After a change, check the page again in the editor and compare the new score directly.
What work does GEO Score take off your hands?
Besides the checks, GEO Score adds missing structured data and automatically creates an llms.txt for AI systems.
- Structured data: organisation, author, service or FAQ, together with Yoast SEO or Rank Math or as a complete set without an SEO plugin
- llms.txt: an overview of your website for AI systems, with one block per language on multilingual websites
- Score in the editor: “Check now” rates the current content with one click, including unsaved changes
- Task list: all open items as a CSV or as a file for an AI assistant
How does the getting-started guide help?
After installation, a short three-step guide leads you to your first result. You enter your company and author, check all pages and then improve the weakest page. This way you see after the first scan where the biggest lever is, without having to work through every setting.
Example: on our own website digital-targets.com, we check all pages in German, English and French with GEO Score. The website GEO Score is 99 out of 100, and all 141 rated pages count as AI-ready (as of October 2026).
Does GEO Score work with multilingual websites?
Yes, GEO Score works with WPML and Polylang and checks content in 15 languages with its own rules. “Check all pages” rates all language versions in one run and shows a score per language. You can read more in our post GEO Score now in 15 languages.
What data does GEO Score process?
GEO Score runs entirely on your own server and sends no data to third parties. You need neither an account nor an API key. The only requests go to your own website: to the public page, the robots.txt and the llms.txt. When you delete the plugin, all data is removed.
How can you check a page without WordPress?
Without WordPress, use our free GEO Score Check, which checks any publicly accessible web page online. You receive a score from 0 to 100 based on the same 27 checks and the 3 most important improvements. You will find the checker at GEO Score Check.
What will SEO GEO Suite Pro bring?
With SEO GEO Suite Pro, we are preparing an extension that adds the SEO Score, AI optimisation and Export & Import to GEO Score. The AI improves short answers, FAQs, SEO titles and meta descriptions using your own Claude or ChatGPT account, or via Export & Import without any API key through ChatGPT, Claude, Gemini & co. You review every change before it goes live and can undo everything. The free version of GEO Score remains fully usable for good.
Frequently asked questions
Is GEO Score really free?
Yes. All 27 checks, the overview, the structured data, the llms.txt, the email report and support for WPML and Polylang are free. The plugin is released under the open-source licence GPLv2 or later. A Pro version with SEO Score, AI optimisation and Export & Import is in preparation, and the free version remains fully usable for good.
Where can I download GEO Score?
GEO Score is available free of charge in the official WordPress.org plugin directory. You can install it directly in your WordPress under Plugins → Add New by searching for “Digital Targets GEO Score”, or download it from the plugin page on WordPress.org. For new plugins, it can take a few days until the directory search finds them. The direct link to the plugin page works straight away.
What are the requirements for GEO Score?
GEO Score needs WordPress 6.5 or later and PHP 8.1 or later. Multisite is supported, with settings and results per site. An SEO plugin is not required, but GEO Score works with Yoast SEO, Rank Math and SEOPress and uses their structured data. Multilingual websites with WPML or Polylang are supported too.
Does GEO Score replace my SEO plugin?
No. SEO plugins optimise for classic search results, while GEO Score checks what AI answers need: clear answers, verified facts, structured data and good readability for crawlers. You can use both types of plugin at the same time. GEO Score also works without an SEO plugin and then adds a complete set of structured data.
Does GEO Score guarantee mentions in ChatGPT?
No. No tool can guarantee that AI systems will name a website, because their answers change constantly. GEO Score makes sure your pages meet the requirements AI systems prefer for citations and shows you page by page what is still missing. You can therefore improve the pages that make the biggest difference.
Install GEO Score now
Download GEO Score for free and check your website for AI visibility. If you would like support with the implementation, we are happy to advise you.
