PPC
Google Ads Agency in Cyprus: Google Ads and Microsoft Advertising That Pay Off
As a Google Ads agency in Cyprus, we put your ads straight at the top of Google and Bing, exactly when customers are searching for what you offer. We plan, manage and optimise your campaigns with a focus on enquiries, revenue and profitability, with experience dating back to 2003.
What is PPC (search engine advertising)?
PPC (pay-per-click), also known as SEA (search engine advertising), refers to paid ads in search engines such as Google and Bing that you only pay for when someone clicks on them.
The ads appear above and below the organic search results and in Google Shopping. Unlike search engine optimisation, you are visible immediately and can control budget, region, time of day and target audience precisely. On Google, the system is called Google Ads; on Bing, it is Microsoft Advertising.
How is the cost per click determined in Google Ads?
The cost per click in Google Ads is set in an auction in which not only your bid counts, but also the quality of your ad.
With every search, Google compares the bids of all advertisers with the Quality Score of their ads. This is made up of three components:
- Expected click-through rate: how likely is your ad to be clicked?
- Ad relevance: how well does the ad match the search query?
- Landing page experience: does the visitor find what the ad promises?
A high Quality Score lowers your cost per click and improves your position. That is why a well-structured account with relevant ads and good landing pages pays off more than a higher bid.
Which PPC services do we offer?
Digital Targets provides 6 PPC services, from strategy and set-up to ongoing optimisation and tracking for Google Ads and Microsoft Advertising.
Strategy and account set-up
Target audiences, keywords, account structure and bidding strategy, aligned with your goals and budget.
Search campaigns
Relevant ads for search terms with purchase intent, with ongoing management of keywords and negative keywords.
Google Shopping and Performance Max
Product ads with an optimised product feed in Google Merchant Center for your online shop.
Display, YouTube and remarketing
Visibility with new audiences and targeted messaging for visitors who have not yet bought.
Conversion tracking
Google Tag Manager, Google Analytics 4 and Consent Mode, so that every enquiry and every sale is measured correctly.
Account audit
We review existing campaigns for wasted budget and untapped potential.
Why Google Ads with Digital Targets?
Experience since the early days of search engine advertising, focused on your return.
Focus on profitability
We optimise for cost per enquiry and revenue, not for clicks or impressions.
Full transparency
The account belongs to you. You can see at any time what your budget is being spent on.
International
Campaigns in six languages for Germany, Europe and Cyprus.
Personal
You speak directly to the managing director, who knows your campaigns.
How do we manage your campaigns?
Campaign management at Digital Targets follows 5 steps, from analysis through strategy and set-up to ongoing optimisation with regular reports.
1
Analysis
Market, competitors, search volumes and existing data.
2
Set-up
Account, campaigns, ads and conversion tracking.
3
Launch
Campaigns go live, and we monitor the first few days closely.
4
Optimisation
Bids, keywords, ads and landing pages are continuously improved.
5
Reporting
Regular reports with the key figures that matter to you.
Frequently asked questions about PPC and Google Ads
How much budget do I need for Google Ads?
You decide on the budget. It depends on your industry, the cost per click and your goals. In the initial consultation, we use search volumes and competitor data to estimate the budget you need to achieve meaningful results, and you receive a quote for campaign management.
How quickly does Google Ads deliver results?
Once approved, ads usually go live within a few hours. You will generally have reliable figures on cost per enquiry or sale after a few weeks, once there is enough data for optimisation. After that, we continuously improve bids, ads and landing pages so that every euro you invest brings in more enquiries.
Do you also take over an existing account?
Yes. We start with an audit of your account, review its structure, keywords, bids and tracking, and then implement the most important improvements. The existing account history is retained, as it is valuable for Google’s automated bidding strategies. Beforehand, you receive a clear overview of what we will change and why.
Who owns the advertising account?
You do. The account is registered to your company and your payment details; we are only granted access. This way, you keep full control over budget and data at all times. If our collaboration ever ends, the account, campaigns and entire history stay with you, so you can carry on yourself or hire another partner at any time.
Which is better, PPC or SEO?
The two complement each other. PPC delivers immediate visibility and quickly provides data on the best search terms. SEO lowers the cost per visitor in the long term. Most companies do best with a combination. For example, we specifically use search terms that convert well in Google Ads as targets for your SEO.
Which services go well with it?
Alongside Google Ads, Digital Targets offers 3 complementary services, SEO, e-commerce and affiliate marketing, so that your advertising budget works across several channels.
Get more out of your advertising budget
In a free initial consultation, we review your campaigns or plan your launch with you.
Write to us
We usually get back to you within one working day.