WordPress Plugins · GEO Score
GEO Score – the WordPress plugin for visibility in AI search engines
GEO Score is a free WordPress plugin by Digital Targets. It checks every page against 27 rules to see whether ChatGPT, Gemini, Perplexity and Google AI Overviews can understand and cite it, and shows exactly what to improve.
What is GEO Score?
GEO Score is a WordPress plugin that rates every page of your website with 27 checks and gives it a score from 0 to 100.
For each check, the plugin shows a traffic light in green, amber or red and a concrete suggestion on what to change. This lets you see at a glance which pages are well prepared for AI search engines and where the biggest lever is. GEO Score is developed by DTC Digital Targets Ltd in Larnaka, Cyprus, and is being submitted to the official WordPress.org plugin directory. Publication there is planned as version 1.0.
| Feature | GEO Score |
|---|---|
| Developer | DTC Digital Targets Ltd, Larnaka, Cyprus |
| Price | Free, Pro version with AI features in preparation |
| Licence | GPLv2 or later (open source) |
| Current version | 0.8.0 |
| Requirements | WordPress 6.5 or later, PHP 8.1 or later |
| Multisite | Yes, settings and results per site |
| Interface | 7 languages: English, German (formal and informal), French, Spanish, Portuguese (Brazil), Italian, Dutch |
| Content checks | 8 languages: German, English, French, Spanish, Portuguese, Italian, Dutch, Polish |
| Multilingual websites | WPML and Polylang |
| SEO plugins | Works with Yoast SEO, Rank Math and SEOPress, but does not need any of them |
| External services | None: no account, no API key, no data sent to third parties |
Want to test a single page first? The free GEO Score Check rates any web page online with the same 27 checks, including non-WordPress sites.
Why do websites need GEO?
Websites need GEO because more and more people get their questions answered directly by AI systems instead of working through a list of links.
ChatGPT, Gemini, Perplexity and Google AI Overviews mainly cite pages that answer clearly, back up facts with sources and are easy for machines to read. Classic SEO plugins do not check this. Optimising for AI answers is called GEO, short for Generative Engine Optimization. Learn more in our guide Get Visible in ChatGPT & Co.
What does GEO Score check?
GEO Score checks every page with 27 checks in 6 weighted areas that add up to 100 points.
GEO answer format (30 points)
- Short answer at the top
- Questions as headings
- Answer first under every heading
- Self-contained sections that make sense without the rest of the page
Structured data (20 points)
- Basic structure: organisation, website, page
- Schema matching the page type, e.g. service, article, contact
- FAQ with FAQPage schema
- Structured data valid and visible
Facts & sources (15 points)
- Concrete facts and figures
- Sources for legal and statistical claims
- Visible update date
- No outdated years in headings
Authority (15 points)
- Author named and linked
- Consistent company and place names
- Legal notice and contact page reachable
- Profiles linked (sameAs), e.g. LinkedIn and Google Business Profile
Structure & readability (10 points)
- Exactly one H1
- No skipped heading levels
- Tables, lists or steps
- Short sentences and paragraphs
- Enough content
AI crawlability (10 points)
- Indexable, canonical pointing to itself
- AI crawlers allowed in robots.txt, e.g. GPTBot, ClaudeBot, PerplexityBot, Google-Extended
- Listed in llms.txt
- Content in the HTML, not loaded later via JavaScript
- Language versions linked (hreflang), multilingual websites only
- Everything in the page language, multilingual websites only
Every check can be switched off, and every threshold and area weighting can be adjusted.
What does GEO Score do besides checking?
Besides the checks, GEO Score offers 8 features, from an overview of all pages to an automatically generated llms.txt.
- Website score and overview: score of all pages, average per area, history as a chart and the pages with the biggest lever first
- Score in the editor: the result right while editing, with a before-and-after comparison after changes
- Add structured data: missing details such as organisation, author, service or FAQ, together with Yoast SEO or Rank Math or as a complete set without an SEO plugin
- Generate llms.txt: an overview of the website for AI systems at /llms.txt, on multilingual websites with one block per language and /en/llms.txt etc.
- Automatic checks: a background scan of the whole website in small steps with pauses and adjustable speed, so the website is not slowed down
- Email report: after every automatic check, sent to addresses of your choice
- Task list: export of all open items as a file, to work through or to hand to an AI assistant
- Company and author details: enter them once and use them in structured data and llms.txt, with texts per language
Does GEO Score work with multilingual websites?
Yes, GEO Score works with WPML and Polylang and checks every language version in its own language.
- Score per language and a list of pages that have not been translated yet
- Check of the hreflang links between language versions
- Detection of text in the wrong language, e.g. German buttons on the English page or untranslated alt texts
- Company description, author position, service area and spellings of places per language
What data does GEO Score process?
GEO Score runs entirely on your own server and sends no data to third parties. It is GDPR-friendly because no external services are involved.
- No external services, no account and no API key
- The only requests go to your own website: the public page, robots.txt and llms.txt
- No tracking, no cookies for visitors and no personal data from visitors
- All data is removed when the plugin is deleted
How do you install GEO Score?
You install GEO Score in 5 steps, from searching the plugin directory to improving the first pages.
1
Install
In WordPress, search for “GEO Score” under Plugins → Add New once it has been approved in the directory, or upload the ZIP file.
2
Activate
Activate the plugin, no configuration in the code is needed.
3
Enter details
Enter your company details and author under GEO Score → Settings.
4
Start checking
Start the first check: the plugin checks all pages in the background.
5
Improve
Improve the pages with the biggest lever first.
What is free and what comes with Pro?
All 27 checks and all features of the basic version are permanently free. A Pro version with AI features is in preparation.
| Feature | Free | Pro (in preparation) |
|---|---|---|
| 27 checks, overview and charts | Yes | Yes |
| Score in the editor | Yes | Yes |
| Structured data and llms.txt | Yes | Yes |
| Email report and multilingual support | Yes | Yes |
| “Improve with AI”: suggestions for short answers, answer sentences, FAQs and headings using your own AI service (Claude, ChatGPT, Gemini, Mistral) | – | Yes |
| Connection for AI assistants | – | Yes |
| Agency features: several websites, PDF reports with your own logo | – | Yes |
The AI features of the Pro version follow a clear principle: the AI suggests, people decide. Nothing is published without being asked.
How does Digital Targets use GEO Score itself?
We use GEO Score on our own website in three languages: 120 out of 120 pages are AI-ready, and the website score is 99.
digital-targets.com is built with WPML in German, English and French. GEO Score checks every language version separately and shows us where a page still needs work (as of October 2026).
Frequently asked questions about GEO Score
What does GEO mean?
GEO stands for Generative Engine Optimization. It means optimising content so that AI systems such as ChatGPT, Gemini, Perplexity and Google AI Overviews understand it, use it as a source and mention it in their answers. This includes clear answers under every heading, facts backed by sources, structured data and a website that AI crawlers can read easily.
Is GEO Score free?
Yes. All 27 checks, the overview, the structured data, the llms.txt and the email report are free, as is support for multilingual websites with WPML and Polylang. A Pro version with AI features is in preparation. The free version will remain fully usable for good.
Does GEO Score need an AI service or an API key?
No. All checks run on your own server. The plugin sends no data to external services, and you need neither an account nor an API key. The only requests go to your own website, meaning the public page, robots.txt and llms.txt.
Does GEO Score replace Yoast SEO or Rank Math?
No. GEO Score works with Yoast SEO, Rank Math and SEOPress and uses their structured data. SEO plugins optimise for classic search results, while GEO Score checks what AI answers need. You can use both kinds of plugin at the same time, but GEO Score also works without an SEO plugin.
Does GEO Score work with WPML and Polylang?
Yes. Every language version is checked in its own language, with a score per language, an hreflang check and an llms.txt per language. The plugin also finds text in the wrong language, for example German buttons on an English page, and lists pages that have not been translated yet.
Will the scan slow down my website?
No. The check runs in the background in small steps with pauses and loads each page only once, just like a visitor. The speed is adjustable, so you can also adapt the scan to an entry-level hosting plan. After every automatic check you can receive an email report if you wish.
What is an llms.txt?
An llms.txt is a text file in the root directory of the website that briefly explains to AI systems who you are and which pages matter. GEO Score generates it automatically from your pages, on multilingual websites with one block per language. An llms.txt that you created yourself takes priority.
Does GEO Score guarantee that my website will appear in ChatGPT?
No. No tool can guarantee that, because the answers of AI systems change constantly. GEO Score makes sure that your pages meet the requirements that AI systems prefer for citations: clear answers, facts backed by sources, structured data and good readability for crawlers.
Which services go well with GEO Score?
To complement GEO Score, we offer 3 things: AI & GEO consulting, SEO and a detailed guide to AI visibility.
GEO Score Check
Free online checker: rates any web page for AI visibility, including non-WordPress sites.
Questions about GEO?
Consulting by Digital Targets: we show you how your business becomes visible in AI answers.
Coming soon to the WordPress plugin directory – get notified now
Write to us if you would like to be notified or try GEO Score as a beta tester.