Guides
Digital Marketing Guides for E-Commerce and AI
Practical know-how from over 20 years in digital marketing, explained in plain language. Our digital marketing guides answer the questions clients ask us most often, from the first idea all the way to visibility in AI search engines.
What will you find in the Digital Targets guides?
The Digital Targets guides explain step by step how to get visible online and sell more: website, online shop, SEO, Google Ads, affiliate marketing and AI search.
Each guide answers the questions our clients have asked us most often over more than 20 years. Instead of generic tips, you get concrete steps, comparison tables and checklists. All content is written and reviewed by Dipl.-Ing. Rida Mekaoui, Managing Director of Digital Targets, and we keep it up to date on a regular basis.
Who are the guides for?
Our guides are written for business owners, freelancers and marketing managers who want to understand their online presence and improve it in a targeted way.
- Founders planning a website or an online shop
- Retailers who want to win more visitors and sales through Google and AI search engines
- Companies planning their marketing with an agency who want to understand the fundamentals
- Teams building SEO, Google Ads or affiliate marketing in-house
How are the guides structured?
Every Digital Targets guide opens with a summary of the key points and then answers one question per section, with the answer right in the first sentence.
Tables compare options such as shop systems or payment methods at a glance, and checklists help you put things into practice. At the end you will find frequently asked questions and a note on when professional support pays off. That way you quickly find exactly the information you need, whether you read the whole guide or just one section.
Missing a topic? Write to us. New guides grow out of our clients’ questions.
Which guides are available?
Our 10 guides cover websites, online shops, SEO, AI visibility, Google Ads, affiliate marketing, social media, relaunches, tracking and strategy.
Create an Online Shop
From market analysis to shop system, payments and legal requirements through to marketing: your own shop, step by step.
Create a Website
What a good website needs today: planning, technology, content, legal matters, SEO and AI visibility.
Get Visible in ChatGPT & Co.
How to get your business mentioned in ChatGPT, Gemini, Perplexity and Google’s AI answers.
SEO Basics
How Google evaluates pages and what you can do to rank better: technology, content and links.
Google Ads Guide
Account, campaign types, keywords, budget and tracking: how to win customers profitably with Google Ads.
Affiliate Marketing Basics
How affiliate marketing works, which models exist and who it pays off for.
Social Media Strategy
Goals, channels, content and advertising: how to plan social media that makes a measurable contribution to your business.
Website Relaunch
How to renew your website without losing rankings and enquiries: with a checklist.
Tracking with GA4
Set up Google Analytics 4, Tag Manager and Consent Mode correctly and measure conversions.
Digital Marketing Strategy
Your strategy in seven steps: goals, target audience, channels, budget and performance measurement.
Would you rather talk to us in person?
In a free initial consultation, we answer your questions about your specific project.