Digital Marketing Blog: Practical Know-How on SEO, PPC, AI and E-Commerce
The Digital Targets digital marketing blog answers the questions our clients ask most often: about SEO, Google Ads, AI visibility, online shops and websites. All articles are written by Dipl.-Ing. Rida Mekaoui, in digital marketing since 2003, with concrete checklists, tables and practical examples.
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Relaunching digital-targets.com: Our Website Relaunch Case Study
How we rebuilt digital-targets.com: moving the domain from .de to .com, a custom WordPress theme, a GEO format for AI search engines and our key lessons.
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Choosing an SEO Agency: 10 Tips for Finding the Right One
How do you spot a good SEO agency? 10 tips for making your choice, typical warning signs and the most important questions for the first meeting.
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Combining SEO and PPC: How the Two Channels Reinforce Each Other
SEO or PPC? Ideally both. Here is how to use Google Ads data for SEO, protect your brand terms and split your budget sensibly between organic and paid…
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Google Business Profile: How to Get Found Locally
How to set up and optimise your Google Business Profile (formerly Google My Business): categories, photos, reviews, posts and why the profile also matters for AI search.
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Customer Retention in E-commerce: How to Turn First-Time Buyers into Regular Customers
Customer retention in your online shop: service, shipping and returns, email automation, reviews and loyalty programmes. How to increase repeat purchases and customer value.
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Conversion Rate Optimisation: More Enquiries and Sales from Your Visitors
Conversion rate optimisation explained: calculate your conversion rate, find typical blockers, improve your basket and forms, and validate changes with A/B tests.
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Starting an Affiliate Programme: The Guide for Online Shops
How to start an affiliate programme: network or in-house, commission model, choosing partners, rules, tracking and disclosure. With a comparison table.
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Website Checklist: 25 Points for a Website That Gets Found and Convinces
Check your website yourself: 25 points on technology, mobile devices, loading speed, legal requirements, content, SEO and AI visibility. Including when a relaunch makes sense.
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SEO for SMEs: The Practical Guide for Small and Medium-Sized Businesses
SEO for small and medium-sized businesses: set the right priorities on a limited budget, get found locally, plan your content and become visible in AI search engines.