Digital Marketing Blog: Practical Know-How on SEO, PPC, AI and E-Commerce
The Digital Targets digital marketing blog answers the questions our clients ask most often: about SEO, Google Ads, AI visibility, online shops and websites. All articles are written by Dipl.-Ing. Rida Mekaoui, in digital marketing since 2003, with concrete checklists, tables and practical examples. You can check for free how well your own website is prepared for AI search engines with the GEO Score Check or the WordPress plugin GEO Score.
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Email Marketing Checklist: How to Run Successful Newsletters
A checklist for successful email marketing: double opt-in, GDPR, deliverability with SPF, DKIM and DMARC, subject lines, automations and key metrics.
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What Is Remarketing? How to Bring Visitors Back
Remarketing (retargeting) explained simply: how it works, which types exist, what data protection requires and how to set up your campaigns properly.
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Google Shopping Ads: How Product Ads Work for Your Shop
Google Shopping explained simply: Merchant Center, product feed, free listings, Shopping campaigns and Performance Max. With a checklist for better results.
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Link Building Today: How to Earn High-Quality Backlinks
Link building without the risk: what makes a good backlink, which methods work today, what Google prohibits and why mentions also count for AI search.